NY Day 2

Wow what a day, we woke up and started off the day with some Starbucks coffee, a grande bold-blend. Our first stop was RJ Collective, an advertising agency that has worked with clients such as: Armani Exchange, Pepsi, Heineken, Toyota, W Hotels, and more. The place was transformed from an apartment area to a clean and contemporary working environment. Everybody was very nice and pleasant, and were interested in meeting with us. Matt, the creative director spoke to us a little about the company, and then handed it over to Jack who we talked to more extensively. They are a fairly young company, about 2 years, that started in Matt's old apartment. They pointed out that some companies enjoy working with small-mid level agencies because its more intimate and politics aren't as strong compared to a very large agency. We also spoke to the lead designer named Rob, who has worked there for a long time. He loves it there.

From there we walked around NY and stopped by Madison Square Garden. Inside they had images of all the legends that have performed there. i noticed a banner of Nadia Comaneci, and had to snap a picture. Jessica and Adrian went to the top of the Empire state building while Amy, Chris, and Marc went to Starbucks. I however went to the FOSSiL store and gave in to the urge to buy a watch. I should never be left alone in there. If I could I would buy just about everything there. We also stopped by the New York Public Library and snapped some photos.

After a few moments of rest back at our apartment, we left to meet the legendary Milton Glaser. His studio wasn't far from our place so we walked there. The building stood tall, and at the entrance was a sign that read "Milton Glaser 207 E 32." Scarlet, Milton's sweet and quirky secretary buzzed us up to his studio office. We sat in a private room around the table waiting for him. We were all giddy with excitement. "He's coming!" I whispered to the others.

Milton Glaser sat down at our table, folded his hands, smiled, and asked "So what are you guys worried about?" We had talked nearly an hour on a matter of different topics: what mistakes students make these days, design and modern technology, what being a designer means, and more. The wisdom he spoke was truly inspiring and thought-provoking. His thinking has changed in the recent years. Before there was a specific process to design. Now, you start developing your concept by just "letting the work lead you." In the end, the human mind has a way of unifying things ans making them come together.

Milton Quotes:

• "Keep it joyful."
• "There is no end to the nature of all you can discover."
• "...let the work lead you."

He is currently working on some food packaging for Fairway Market products, and putting a book together of all his posters.